How to Market Your Cleaning Business Like a Pro

By Attique Ur Rehman November 8, 2025Blog

You don’t need a giant budget to win more cleaning clients—you need a clear plan you can execute every week. This guide gives you the essentials: what to set up, what to post, where to advertise, and how to turn one booking into repeat business and referrals.

This article is original and tailored for cleaning companies. Feel free to publish it on your site and edit for your services and locations.

The 7-part marketing system (overview)

1. Brand & offer – who you serve and why you’re different

2. Local SEO – get found in suburbs you actually service

3. Reviews & social proof – turn happy clients into growth

4. Website & conversion – pages that make people book

5. Content & social – useful posts that build trust

6. Paid ads (starter setup) – quick wins without burning cash

7. Retention & referrals – repeat work, upsells, and word-of-mouth

Work through these in order. You’ll feel the compounding effect within 4–8 weeks.

1) Nail your brand & offer

• Positioning: “We help [who] in [city/area] with [type of cleaning] delivered [how you do it differently].”
  Example: “We help busy families and property managers in Brisbane with guaranteed bond cleans—eco-first, checklist-based, and photo-verified.”

• Signature offers: Bundle services people commonly need:

  • “Bond Clean + Carpet Clean (Free)”

  • “Office Maintenance: Weekly + Monthly Deep-Clean”

  • “Renovation/Builders Clean + Post-Dust Detail”

• Guarantee: Risk reversal sells. Example: “Re-clean within 72 hours if your agent isn’t satisfied.”

• Minimum call-out & service area: Be clear to avoid tyre-kickers. (We recommend a travel radius policy—see our Service Areas page.)

2) Local SEO that actually works

Google Business Profile (GBP) foundations

• Exact business name, consistent NAP (name, address, phone).

• Primary category: “Cleaning service” (or “House cleaning service” / “Commercial cleaning service” as appropriate).

• Add service areas, opening hours, services, and photos (before/after, staff, vans, PPE).

• Post weekly: “Job spotlight”, “Tip of the week”, “Limited offer”.

On-site pages to publish

• Service hubs:

  • Bond / End of Lease Cleaning

  • Carpet Cleaning

  • Commercial Cleaning

  • Construction Cleaning

• Resource: End of Lease Cleaning Checklist

• Locations: suburb/city pages (e.g., “Bond Cleaning Brisbane”, “Office Cleaning Sydney CBD”).

• Conversion: Request a Quote with a short form.

Keywords to weave naturally

• “bond cleaning + city/suburb”, “end of lease cleaners”, “office cleaning near me”, “post construction cleaning”.

3) Reviews & social proof (the compounding engine)

• Ask right after a happy handover with a short SMS:
  “Thanks again, [Name]! If we earned 5⭐ today, would you mind leaving a quick review? It really helps a small business like ours. [Review link]”

• Incentives that don’t bias: “We donate $5 to a local charity for every review this month.”

• Use before/after photos with client permission. Add them to your GBP, website service pages, and proposals.

• Create a Reviews wall on your site and sprinkle quotes on:

  • Bond Cleaning page

  • Commercial Cleaning page

  • Service Areas pages

4) Website & conversion: pages that sell

Non-negotiables

• Clear headline + value prop above the fold.

• Fast quote form (name, phone, email, address, service type, date).

• Trust badges: insurance, police checks, satisfaction guarantee.

• Live chat or WhatsApp click-to-chat during business hours.

• Pricing cues: show from prices and packages.

• Internal links to keep readers moving:

  • Checklist → End of Lease Cleaning Checklist

  • Add-ons → Carpet Cleaning

  • Commercial → Commercial Cleaning

Landing page outline (copy you can reuse)

• Hero: “Move-out clean done right—agent approved.” CTA: Get My Quote

• Proof: “4.9★ average from 500+ moves” (with badges)

• Inclusions: bullet list + link to Checklist

• Photos: before/after carousel

• Guarantees & FAQs

• CTA strip every screenful

5) Content & social that builds trust (not noise)

Blog ideas that drive bookings:

• “Bond Cleaning Checklist: Pass Your Inspection First Time”

• “How Often Should an Office Be Professionally Cleaned?”

• “Construction Cleaning: What Builders Miss (and Clients Notice)”

Each post should internally link to: Bond Cleaning, Commercial Cleaning, Construction Cleaning, Service Areas, and Contact.

Social weekly cadence (60 minutes total):

• Mon: Before/after carousel (tag the suburb)

• Wed: 30-sec tip (eco, stain rescue, lease-readiness)

• Fri: Client story + review quote

• Sun: Limited slots post (“2 openings this week in [suburb]—DM or Request a Quote”)

6) Starter paid ads (safe and simple)

Google Search (10–20% of budget)

• Campaigns by intent: “bond cleaning + city”, “office cleaning + city”.

• 3 responsive search ads per ad group, include keywords in headlines.

• Phrase match to control waste; add negative keywords: “jobs”, “DIY”, “vacuum”, “machine”.

Local Services Ads (where available)

• Great for urgent move-outs and end-of-lease calls.

• Keep your reviews flowing—LSA ranks profiles with quality + volume.

Meta (Facebook/Instagram) retargeting (small spend)

• Retarget website visitors with before/after and an offer:
  “Moving this month? Book Bond + Carpet Cleaning (Free). Limited slots.”

7) Retention & referrals

• Maintenance plans:

  • Residential: Weekly/Fortnightly “Fresh Home Plan”

  • Commercial: Bronze/Silver/Gold (frequency + add-ons like windows, high dusting)

• Post-service follow-up:
  Day 1: “All good?” + review link
  Day 30: “Need a refresh?” with a returning-client code

• Referral loop:
  “Refer a friend → they get $30 off → you get $30 credit.”

• Upsells:
  Bond Clean → Carpet Cleaning
  Builders Clean → Construction Cleaning
  Office Clean → quarterly deep clean windows/floors → Commercial Cleaning

Scripts you can copy

Phone greeting (sales-ready):
“Thanks for calling [Business]. This is [Name]. Are you after a bond clean, regular home clean, or commercial service?”

Quote follow-up SMS (same day, 5–7pm):
“Hi [Name], it’s [Your Business]. We’ve held [DATE/TIME] for your clean. Reply YES to lock it in, or tell me a better time. —[Initials]”

Review request (after job):
“Thank you for choosing us, [Name]! If we earned 5★, would you share a quick review? It helps a lot: [Short link]”

Numbers to track (weekly dashboard)

• Leads (calls + forms + chats)

• Bookings confirmed

• Cost per lead (from ads)

• Conversion rate (lead → job)

• Average job value & % with add-ons

• Repeat rate (jobs from existing clients)

• Reviews this week (goal: 5+)

Use a simple spreadsheet and colour-code wins/risks.

Example 30-day rollout

Week 1: Finalise offers, update GBP, publish Bond Cleaning and Contact pages, set review link.
Week 2: Launch one Google Search campaign; post three social updates.
Week 3: Publish “Bond Cleaning Checklist” blog, add photos to GBP, collect 5 reviews.
Week 4: Build a suburb location page, turn on retargeting, email past clients with a returning-client code.

Internal links you should add (for SEO & conversions)

• Bond / End of Lease Cleaning → /services/bond-cleaning

• Carpet Cleaning → /services/carpet-cleaning

• Commercial Cleaning → /services/commercial-cleaning

• Construction Cleaning → /services/construction-cleaning

• End of Lease Cleaning Checklist → /resources/end-of-lease-cleaning-checklist

• Service Areas → /service-areas

• Request a Quote → /contact

We service Brisbane, Gold Coast, Sunshine Coast, Sydney, Melbourne, Perth, Adelaide, and Canberra.

FAQs (SEO-friendly)

How much should I spend on marketing?
Start with 5–10% of projected monthly revenue. Split across Local SEO, Google Search, and reviews.

How long until results?
Local SEO compounds in 4–12 weeks. Paid search can deliver bookings in days if your landing page converts and reviews are strong.

Do I need suburb pages?
Yes—if you want to rank in those areas. Keep them unique: local photos, specific inclusions, and testimonials from that suburb.