BlogRunning a cleaning business is one thing. Getting a steady stream of clients is another story.
Maybe you’re amazing at transforming dirty homes, offices and construction sites—but struggle with marketing, social media and “selling yourself”. The truth is, you don’t need a huge budget or a fancy agency to market your cleaning business like a pro. You just need clear, consistent strategies that actually work in the real world.
In this guide, we’ll break down practical ways to attract more clients, build trust and turn your cleaning business into a brand people remember.
1. Get Clear on Who You Serve (and What Makes You Different)
Before you design flyers or post on Instagram, you need clarity:
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Do you focus on residential cleaning (homes, apartments)?
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Do you specialise in commercial cleaning (offices, gyms, medical, retail)?
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Do you offer niche services like builders cleans, end of lease, carpets or eco-friendly cleaning?
Then, ask:
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Why should a client choose you instead of another cleaner?
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Are you eco-friendly?
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Do you offer a satisfaction guarantee?
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Are you fast, detailed, 24/7, or all of the above?
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Write this down as your value proposition. It becomes the foundation of your marketing, website copy and ads.
👉 Internal link idea:
When you mention your services, link to specific service pages, for example:
2. Build a Website That Sells (Not Just Tells)
Your website is often the first impression people have of your business. A simple but professional site can do a lot of heavy lifting for you.
Focus on:
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Clear services pages – One page for each service (e.g. end of lease cleaning, office cleaning, builders cleaning).
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Strong calls-to-action (CTAs) – Buttons like “Get a Free Quote”, “Book Now”, “Call Us Today”.
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Easy contact options – Phone number, email, contact form and possibly WhatsApp or Messenger.
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Location keywords – Mention the suburbs or areas you serve to show up in local searches.
Example key phrases to include:
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“end of lease cleaning in [Your City]”
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“professional house cleaning near me”
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“commercial cleaning services for offices in [Your City]”
👉 Internal link idea:
Throughout your homepage and blog, link internally to key money pages:
3. Optimise for Local SEO (So People Can Actually Find You)
If someone in your area types “cleaner near me” or “office cleaning [suburb]”, you want to appear in those results.
Actions to boost local SEO:
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Google Business Profile
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Set up or claim your profile.
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Add accurate business name, phone, website and service areas.
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Upload high-quality photos of your team and work.
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Post updates, offers and cleaning tips regularly.
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Local keywords on your site
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Create a “Service Areas” page listing suburbs or regions you cover.
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Mention your main city and surrounding areas naturally in your copy.
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Consistent NAP
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Make sure your Name, Address and Phone number match across your website, Google, Facebook and any directories.
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👉 Internal link idea:
Link to a dedicated service area/locations page:
4. Use Social Media to Show Your Results (Not Just Promotions)
You don’t need to be on every platform. Pick 1–2 where your clients actually are (usually Facebook and Instagram, sometimes LinkedIn for commercial work).
Content ideas that actually work:
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Before-and-after photos of cleans (with permission, and without personal details).
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Short videos or reels showing parts of your process.
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Testimonials and 5-star review screenshots.
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“Day in the life” posts of your team at work.
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Quick cleaning tips that homeowners or property managers will appreciate.
Keep your branding consistent:
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Same logo and business name everywhere.
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Same colours and tone of voice.
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Always include a call-to-action in captions like “Message us for a free quote”.
👉 Internal link idea:
Direct social media visitors back to relevant pages on your website, e.g.:
5. Turn Happy Clients Into Your Best Marketing Tool
Word-of-mouth is still one of the most powerful marketing channels for cleaning businesses.
Ask for reviews:
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After a successful job, send a friendly follow-up message with a direct link to your Google or Facebook reviews page.
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For commercial clients, ask for a short written testimonial you can feature on your website.
Make it easy to refer you:
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Offer a referral discount or bonus for clients who recommend you to friends or colleagues.
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Provide digital “referral cards” with your details they can forward via WhatsApp or email.
Show off your reviews on your website:
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Add a “Client Reviews” or “Testimonials” section on your homepage.
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Sprinkle short review quotes throughout your services pages and blog posts.
👉 Internal link idea:
Create a dedicated page for social proof:
6. Use Simple, Smart Paid Advertising (Without Wasting Money)
You don’t need a massive ad budget—but a small, well-targeted spend can bring in high-quality leads.
Google Ads
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Target keywords like:
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“end of lease cleaner [city]”
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“bond cleaning [city]”
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“office cleaning service [city]”
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Send people to specific landing pages, not just your homepage. For example, end of lease ads should go to your End of Lease Cleaning page.
Facebook & Instagram Ads
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Promote:
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Special offers (e.g. first clean discount, bundle packages).
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Seasonal campaigns (move-out season, pre-holiday cleaning, post-renovation).
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Target:
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Local area (radius around your city).
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Homeowners or renters.
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Property managers, real estate agencies (for certain campaigns).
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👉 Internal link idea:
Send ad traffic to optimised landing pages like:
7. Partner With Real Estate Agents, Builders & Local Businesses
Some of your best clients will never come from Google—they’ll come from partnerships.
Who to connect with:
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Real estate agencies and property managers
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Builders and renovation companies
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Strata and body corporate managers
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Local businesses (gyms, salons, clinics, offices)
How to approach:
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Offer a reliable end of lease or builders clean package tailored to their needs.
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Highlight your reliability, insurance, safety practices and communication.
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Be willing to do one or two jobs at sharp pricing to prove yourself (then maintain fair rates).
When you become “their cleaner”, you get ongoing work with less marketing effort.
👉 Internal link idea:
Add a page just for B2B partnerships:
8. Use Email & WhatsApp to Stay Top of Mind
People often forget who cleaned their property last time—even if they loved the result. That’s where simple follow-up systems help.
Ideas:
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Collect email addresses and/or WhatsApp numbers from clients when they book.
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Send:
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Booking confirmations and reminders
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After-care tips (e.g. how to keep carpets fresh between cleans)
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Occasional offers (e.g. “It’s been 6 months since your last deep clean—ready for a refresh?”)
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The goal is to stay in their mind so when they need cleaning again, you are the first person they remember.
👉 Internal link idea:
Link to a contact or booking page, e.g.
9. Showcase Your Professionalism Everywhere
Marketing is not just ads and posts—it’s how your business looks and behaves:
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Branded uniforms and vehicles (even simple T-shirts and magnets).
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Clean, polite, on-time staff.
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Clear quotes and invoices.
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Quick responses to messages and calls.
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A simple, written guarantee (e.g. “If you’re not happy, we’ll come back to fix it.”)
A professional image builds trust long before you arrive at the property—and trust is what turns enquiries into bookings.
10. Track What’s Working (and Stop Guessing)
To market your cleaning business like a pro, you must know:
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Where did each enquiry come from? (Google, Facebook, referral, real estate, signboard?)
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Which ads actually lead to bookings?
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Which services or suburbs bring the most profit?
Simple ways to track:
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Add “How did you hear about us?” to your booking form.
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Use different phone numbers or links for different ad campaigns (if possible).
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Review your bookings monthly and see which services are most popular.
Then:
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Do more of what works.
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Cut or adjust what doesn’t.
Final Thoughts: Marketing Doesn’t Have to Be Complicated
You don’t need to “do everything” at once. Start with:
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A clear service and location focus.
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A simple, professional website with strong internal linking.
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A Google Business Profile and a system for collecting reviews.
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Consistent social media posts showing your work.
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A few strategic partnerships and targeted ads.
Over time, these steps build reputation, recognition and a reliable flow of clients—so your cleaning business doesn’t just survive, it grows.
